My latest speaking engagement was at the Polish InfoShare 2015 annual event, where I was I asked to deliver a talk about my most passionate subject – how to become an entrepreneur on the job.
The conference was very well organized, highly professional and delivered real value to it’s 3,500+ attendees. I was proud to one of it’s leading speakers.
Every event I take part as a speaker, I make sure I learn a lesson, so I wish to share with you my 5 lessons learned from this event. So, if you’re a speaker in a future conference, listen up!
Lesson #1: You are not the main event
Even if you are the main keynote guest speaker. You will limitedly see and feel that everybody is doing multiple things at the same time – one of which is to listen to you. This is how people today experience new things. They listen to you, take a picture/video of something you say, talk to their neighbours, share your picture on Facebook, tweet something, answer emails, even calls and look around constantly to make sure there not missing anything.
Simply embrace the fact that this is how nowadays events look like.
Lesson #2: Speak straight to the point
People are not interested in you as a person – they are interested with what you want to say. Your name, reputation and history will serve as “a ticket to game” so you may be on stage. But, you may very well lose your audience if you won’t provide them with a series of top-notch real-life proven values from your experience.
So, leave the traditional speaking structure at home – and talk straight to the point.
Lesson #3: Poland startup scene is about to explode
I was amazed by the quantity and quality of the Polish startups. As much as I’m an in the trenches entrepreneurial expert, I was not aware how passionate Polish entrepreneurs are ready to attach the global environment. It’s as if it’s about to explode.
So, if you are seeking investment and coaching opportunities, or just want to know what’s going on in the startup scene – make sure to plan your next visit to Poland.
Lesson #4: Eastern Europe is more western than Western Europe
This lesson hit me right in the face. As a born & raised entrepreneur in start-up nation Israel, I saw something I rarely see outside of Tel-Aviv and the Valley – western way of thinking! I’m very familiar with eastern Europe for many years, did a lot of good business with old fashion eastern business men – However, at this event I saw it! These young (and old) Polish entrepreneurs are more western than western countries like France and Germany. They will make their mark in the global entrepreneurial ecosystem. Make sure to be there when it happens.
Lesson #5: Kill the VIP Lounge
VIP Lounges are a great resort for speakers that with to get ready for their talk, have a somewhat quiet place to get away from the crowd. Well.. that’s all fine and dandy, but that’s exactly what you as a speaker should never do! The entire purpose of you going to an event is to give from your experience to others. Your talk can do so much, so you need to make yourself accessible to others. Only in this way you will be exposed to business opportunities. Only in this way you can observe and see what’s the trend, where is this thing going, who are the key people you wish to connect with, who are the next generation of entrepreneurs you wish to invest it… etc.
So, kill the VIP Lounge and take yourself to he ground floor where EVERYTHING happens.
Feel free to comment, agree, disagree, tweet, share and contribute.
See you when I see you,